Brand strategy / Visual identity / Guidelines
Brand identity design for wellness, beauty and consumer brands.
I’m Ameen Ahsan, an independent brand designer and strategist. I work directly with wellness, healthcare, beauty and consumer brands to turn a business direction into a visual system your team can use consistently.
Discuss your brand ↗Explore selected workBrand identity design built around your business.
A new identity starts with understanding your audience, your offer and the change you need to make. That direction guides the design decisions, from the logo to the way your brand appears on packaging and online.
This service suits founders launching a brand and teams whose existing identity no longer reflects their business.
What your project can include
- Brand discovery, positioning discussions and visual direction
- Logo design and supporting identity elements
- Colour, typography and imagery direction
- Brand guidelines and agreed launch applications
Your proposal defines the deliverables, revision rounds, schedule and final file formats before work begins.
Identity work in practice.
East West Prevention
A healthcare rebrand and digital identity built around clarity, trust and a more approachable visual language.
View the healthcare identity project ↗TrendFit International
A sportswear rebrand with a distinctive identity system and brand guidelines.
View the sportswear rebrand ↗Direct collaboration, from brief to handover.
01 / Align and explore
We clarify the brief, audience and required applications, then establish a considered creative direction. You work directly with me through the design and feedback process.
02 / Refine and prepare
We refine the agreed identity and prepare the files and guidance included in your scope, so the system can be used consistently by you and your team.
Based in India, I collaborate remotely with international clients. Meeting times, feedback milestones and handover requirements are agreed around the project.
Before we start.
Can you work with brands in the US, UK, Australia and UAE?
Yes. I work remotely from India with English-speaking teams in these markets. We agree the brief, review stages, meeting times and delivery schedule around your project. Share your location and launch date when you enquire.
Can we refresh an existing identity?
Yes. Share your current identity, what is working and what needs to change. We can assess whether the project needs refinement or a broader identity redesign.
What should I include in my enquiry?
Send your website or product, audience, required applications, launch date and budget range. Existing brand material and examples of your market help establish an appropriate scope.
Can packaging or product visuals be included?
They can be scoped alongside the identity. Explore packaging design and AI product visuals for their inputs, deliverables and review requirements. We agree the combination in your proposal.
Scope, timing and investment.
The scope depends on your positioning needs, identity assets and applications. Share what is already in place and what needs to change. Your proposal sets out deliverables, review rounds, fees and a schedule before work begins. Include a budget range and target date in your enquiry so I can recommend a practical starting point.
Plan your identity project.
Read what a brand identity package can include to compare core assets, guidelines, applications and review stages before you enquire.
Tell me what you’re building.
Share your brand, the support you need, your timeline and your budget range. I’ll review the brief and discuss fit and next steps.
Discuss a brand identity project ↗