The rebrand focused on elevating their image — from static and dated to bold, athletic, and future-ready.
Services
Client
Year
Website
The Challenge
Their existing logo lacked distinction, energy, and relevance in the competitive space of activewear and custom merchandise. It looked corporate, generic, and failed to appeal to their high-energy, sports-driven audience.
TrendFit’s old logo looked like a dated corporate supplier — not the electrifying sportswear brand it aspired to be. The challenge was to shift perceptions, modernize the look, and signal to clients that they’re geared up for the future of performance.
The Goal
Design a brand that moves as fast as the athletes who wear it.
The goal was to create a striking, sporty, and scalable identity — one that speaks directly to schools, teams, companies, and international clients looking for performance-first apparel and merchandise.
The Impact
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
From corporate to competitive — this rebrand fuels adrenaline.
From corporate to competitive — this rebrand fuels adrenaline.
